Online reviews are a boon to some and a bane to others, but either way, they’re here to stay. Studies show that an increasing majority of customers (upward of 60%) turn to online reviews when they are researching new products, services, or restaurants.

Why does it matter?

“Measure everything of significance. Anything that is measured and watched, improves.” - Bob Parsons, founder of GoDaddy
 
Most businesses and nonprofits today are swimming in data, and generating more all the time. It’s stored in customer databases, inventory software, QuickBooks, marketing programs, social media platforms, and even Google Analytics. Many entrepreneurs and leaders know intuitively that this can be a powerful tool for smart decision-making, but feel overwhelmed by the prospect of mining and making sense of it all. This is where dashboards come in.