The Clarity Blog
Financial guidance, branding wisdom, and real-world stories written for small businesses, nonprofits, and entrepreneurs.
from the blog
We Launched Our New Website! We’d Love to Design Yours Too
At Clarity, we believe that good design isn’t just about aesthetics - it’s about function, purpose, and connection. That’s why we’re excited to announce the launch of our brand new website: clarityei.com.
Whether you’re a small business owner, nonprofit leader, or entrepreneur, our redesigned site was built with you in mind. It's faster, easier to navigate, and better showcases how we help organizations thrive through financial management, strategic planning, and our new branding and custom web design services.
Closing Out 2024: Year-End Questions Every Small Business Should Ask
As the year winds down, it’s the perfect time to take stock of your business's performance and prepare for the year ahead. Year-end planning is not just about taxes—it’s about boosting your organization’s financial health, reassessing your goals, and setting a strong foundation for the future. In this blog post, we’ll walk you through the essential year-end questions and a handy checklist to help you close out 2024 successfully.
Empowering Success: Vespertine Boutique's Journey with Clarity
For many entrepreneurs, the initial steps of starting a business can be daunting, fraught with uncertainty and obstacles at every turn. However, finding the right support and guidance can make all the difference. This is where Clarity stepped in for Vespertine Boutique, offering not just financial expertise but a supportive partnership that transcended the traditional client-accountant relationship. We interviewed Jaime Jaynes, owner & founder of Vespertine to get insight into her experience and highlight everything the business has achieved in the last three years to our audience.
Boost Your Business With Online Reviews
Online reviews are a boon to some and a bane to others, but either way, they’re here to stay. Studies show that an increasing majority of customers (upward of 60%) turn to online reviews when they are researching new products, services, or restaurants.
Why does it matter?
Build A Marketing Plan
First things first: marketing is not the same thing advertising, though advertising can be an important part of a marketing plan. Marketing is promoting or selling products, services, or programs. It includes activities like market research, building your brand, identifying customers or constituents, building relationships with them, developing creative partnerships, among other things.
The marketing plan that's right for you is as unique as your business. Here are a few tools and resources to consider.