The Clarity Blog

Financial guidance, branding wisdom, and real-world stories written for small businesses, nonprofits, and entrepreneurs.

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accounting, holiday, marketing, small business, strategic planning Clarity accounting, holiday, marketing, small business, strategic planning Clarity

Closing Out 2024: Year-End Questions Every Small Business Should Ask

As the year winds down, it’s the perfect time to take stock of your business's performance and prepare for the year ahead. Year-end planning is not just about taxes—it’s about boosting your organization’s financial health, reassessing your goals, and setting a strong foundation for the future. In this blog post, we’ll walk you through the essential year-end questions and a handy checklist to help you close out 2024 successfully.

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marketing, small business, client appreciation Clarity marketing, small business, client appreciation Clarity

Empowering Success: Vespertine Boutique's Journey with Clarity

For many entrepreneurs, the initial steps of starting a business can be daunting, fraught with uncertainty and obstacles at every turn. However, finding the right support and guidance can make all the difference. This is where Clarity stepped in for Vespertine Boutique, offering not just financial expertise but a supportive partnership that transcended the traditional client-accountant relationship. We interviewed Jaime Jaynes, owner & founder of Vespertine to get insight into her experience and highlight everything the business has achieved in the last three years to our audience.

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nonprofit, small business Clarity nonprofit, small business Clarity

Four Tips for Finding A Great Bookkeeper

Having a terrific bookkeeper on your team brings peace of mind and improves your organizational health. But finding a great match for your business can be hard, especially if finances aren’t your strong suit.

To begin with the obvious, they should have basic bookkeeping skills, including:

  • Proficiency with bookkeeping software

  • Ability to add vendors and customers to your books

  • Ability to manage accounts payable and receivable

  • Familiarity with payroll taxes, and how to pay them online

  • Ability to reconcile bank and credit card statements

  • Knowledge of what clean books should look like, and the ability to spot errors and sleuth out problems

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