clarity before design

Build Your Website with Clarity, Not Guesswork

Book a Clarity Session

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The Website Clarity Session is a guided strategy session designed to uncover what your website needs to do, who it’s for, and how it should support your business. We turn that conversation into a clear, custom plan you can build from.

what this is (and what it isn't)

This is a strategy session, not a template, audit, or generic report.

We meet for a focused working conversation where we:

Clarify what you want your website to accomplish
Identify who it’s for and what actions matter most
Decide what pages and features are actually needed

After the session, you receive a written Website Strategy Blueprint that captures those decisions in a clear, usable format.

Want to see what the blueprint actually looks like?

Website strategy session designed to reduce guesswork and create clear direction for a new website

what you'll walk away with

After your session, you’ll receive a custom strategy brief that includes:

A goal-driven site map showing exactly what pages you need
A content and call-to-action framework for each page
Clear guidance on tools, integrations, and features
A content readiness checklist you can use immediately

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why the written brief matters

Clarity that doesn’t disappear after the call

We start with the blueprint because it turns clarity into something lasting.

You leave with a clear site plan, even if we don’t build the website together
Decisions are made before spending thousands on design or development
Scope stays focused, preventing overbuilding and unnecessary complexity
Designers, developers, or internal teams have a clear direction to work from
Saves time, money, and second-guessing later on

See Inside the Blueprint

This is an example of a real Website Strategy Blueprint created for a past client. All identifying details have been removed, but the structure, thinking, and recommendations are exactly what our clients receive.

This is a plan you can actually use, no matter what you choose to do next.

This strategy blueprint is designed to be useful beyond this session. Some clients continue into a full website project with us. Others take the plan and move forward in a way that fits their timeline, budget, or capacity.

If you do decide to move forward with a full website build, the cost of the Website Clarity Session will be applied toward the project.

My goal is to give you clarity you can actually act on, whether you work with me or not.

A woman standing outdoors near a modern glass building, smiling at the camera.

how clients use the blueprint

Use the blueprint as a step-by-step guide for structuring your site, writing content, and making decisions with confidence.
Clients who choose this path often say the plan helps them avoid overthinking and keeps the build focused even when working in Squarespace or another DIY platform.
Share the blueprint with a designer or developer to ensure everyone is aligned before work begins.
This helps reduce back-and-forth, prevents miscommunication, and gives your provider clear direction, saving time and money during the build.
Use the blueprint as a reference point when you’re ready to redesign, whether that’s months or years from now.
Clients often keep this document as a roadmap, returning to it when priorities shift or new opportunities arise.

Starting with strategy means:

01/

Fewer revisions
When decisions are made upfront, there’s less backtracking later. Strategy first keeps the process focused and efficient.
02 /

Clearer scope
A clear plan defines what’s in and what’s out. That means fewer surprises and a smoother project overall.
03 /

Better outcome
Websites built on strategy are easier to use and easier to maintain. Clear goals lead to better results.

Book a website strategy session to gain clarity before starting website design

Website Clarity Session

$750

A guided website strategy session that turns your goals, audience, and priorities into a clear, actionable plan you can build from.

Book Session ➞

Includes:

90-minute guided strategy session
Customized 14+ page Website Strategy Blueprint

Customers frequently ask

Q&A

Still deciding? These answers cover the most common questions we hear before the Website Clarity Session.

We meet for a guided strategy conversation focused on your goals, your audience, and what your website needs to do. I ask structured questions and help you make decisions in real time — nothing to prepare, no slides to review.
You’ll receive a written Website Strategy Blueprint that documents the decisions we made and outlines a clear plan for your site. This is the same type of brief you’ve seen in the example but customized to your business.
This session is ideal for business owners and organizations who know their website needs attention but want clarity before investing time or money. It’s especially helpful if you feel stuck, unsure where to start, or overwhelmed by options.
That’s fine. The session works whether you’re building from scratch or planning a redesign. We focus on what your site needs to do now, not what it’s done in the past.
No. The session is designed to deliver value on its own. Some clients continue into a full build, while others use the plan to move forward on their own or with another provider.
The session lasts 60–90 minutes. You’ll receive the written blueprint shortly after, once the strategy has been synthesized.
No preparation is required. If you have an existing site or notes, you’re welcome to share them, but it’s not necessary.