


Nonprofit Branding Readiness Toolkit
Understand your brand. Align your message. Build trust.
Is your nonprofit’s brand telling the right story, or is it time for a refresh? This self-guided toolkit is designed for executive directors and nonprofit leaders who want to assess the strength, clarity, and consistency of their brand before investing in deeper branding or communication work.
You’ll walk through six key areas of branding, from mission alignment to visual identity to internal adoption, and identify where your brand is thriving and where it’s falling short. Use it to prepare for a rebrand, campaign, website redesign, or just a more confident brand presence.
What’s inside:
A structured self-assessment with scoring rubric
Guided reflection prompts for team or board discussions
Priority-setting tools to identify your next steps
Recommendations based on your results
Optional follow-up strategy session available
Perfect for nonprofits considering a brand refresh, struggling with consistency, or unsure how to present themselves with confidence.
Understand your brand. Align your message. Build trust.
Is your nonprofit’s brand telling the right story, or is it time for a refresh? This self-guided toolkit is designed for executive directors and nonprofit leaders who want to assess the strength, clarity, and consistency of their brand before investing in deeper branding or communication work.
You’ll walk through six key areas of branding, from mission alignment to visual identity to internal adoption, and identify where your brand is thriving and where it’s falling short. Use it to prepare for a rebrand, campaign, website redesign, or just a more confident brand presence.
What’s inside:
A structured self-assessment with scoring rubric
Guided reflection prompts for team or board discussions
Priority-setting tools to identify your next steps
Recommendations based on your results
Optional follow-up strategy session available
Perfect for nonprofits considering a brand refresh, struggling with consistency, or unsure how to present themselves with confidence.
Understand your brand. Align your message. Build trust.
Is your nonprofit’s brand telling the right story, or is it time for a refresh? This self-guided toolkit is designed for executive directors and nonprofit leaders who want to assess the strength, clarity, and consistency of their brand before investing in deeper branding or communication work.
You’ll walk through six key areas of branding, from mission alignment to visual identity to internal adoption, and identify where your brand is thriving and where it’s falling short. Use it to prepare for a rebrand, campaign, website redesign, or just a more confident brand presence.
What’s inside:
A structured self-assessment with scoring rubric
Guided reflection prompts for team or board discussions
Priority-setting tools to identify your next steps
Recommendations based on your results
Optional follow-up strategy session available
Perfect for nonprofits considering a brand refresh, struggling with consistency, or unsure how to present themselves with confidence.