Nonprofit Branding Readiness Toolkit

Understand your brand. Align your message. Build trust.

Is your nonprofit’s brand telling the right story, or is it time for a refresh? This self-guided toolkit is designed for executive directors and nonprofit leaders who want to assess the strength, clarity, and consistency of their brand before investing in deeper branding or communication work.

You’ll walk through six key areas of branding, from mission alignment to visual identity to internal adoption, and identify where your brand is thriving and where it’s falling short. Use it to prepare for a rebrand, campaign, website redesign, or just a more confident brand presence.

What’s inside:

• A structured self-assessment with scoring rubric

• Guided reflection prompts for team or board discussions

• Priority-setting tools to identify your next steps

• Recommendations based on your results

• Optional follow-up strategy session available

Perfect for nonprofits considering a brand refresh, struggling with consistency, or unsure how to present themselves with confidence.