SITKA LEGAL
An estate planning and probate law firm providing thoughtful, compassionate guidance to individuals and families throughout Washington and Alaska.
Clarity helped Sitka Legal transform an outdated website into a clear, welcoming online experience that reflects attorney Corrie Bosman’s approach to working with clients.
The Brand
Corrie had the experience, values, and thoughtful process that set her practice apart, but the website didn’t communicate them clearly. It didn’t fully communicate the benefits of working with her or give prospective clients the detail they needed to understand their options and confidently take the next step.
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Estate planning and probate can feel confusing and overwhelming. We organized Sitka Legal’s services around the questions and concerns clients actually have, using straightforward language and clear pathways to help visitors understand their options and identify the right next step.
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Choosing an attorney is deeply personal. Warm photography, thoughtful messaging, and a calm, professional design help prospective clients understand who Corrie is, how she works, and what they can expect before they ever meet with her.
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The new website clearly distinguishes between estate planning and probate while guiding prospective clients through a more intentional inquiry process. Educational resources, service-specific content, and a flexible WordPress foundation give Sitka Legal room to build visibility and grow over time.
The Brand
We evolved Corrie’s existing logo into a polished identity for Sitka Legal, preserving the familiarity of the original while giving it a more refined and cohesive feel.
A nature-inspired color palette, grounded in deep greens with a rich burgundy accent, reflects the landscapes of Washington and Alaska while creating a brand that feels warm, trustworthy, and distinctly professional.
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A refreshed logo and nature-inspired color palette gave Sitka Legal a more polished, cohesive identity while preserving the familiarity of Corrie’s existing brand.
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Clear, compassionate messaging makes complex legal services easier to understand while communicating Corrie’s values, expertise, and thoughtful approach.
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Creative direction for a custom photoshoot captured Corrie’s warm, approachable presence, her office environment, and natural interactions with clients, creating a cohesive image library that brings the Sitka Legal brand and client experience to life.
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