KINETIC STUDIO

A lesbian-owned Bushwick hair studio offering genderless pricing, gratuity-free services, and an experience that feels like home.

Clarity partnered with Kinetic Studio to refresh their brand and design a website that captured the welcoming, community-driven experience they're known for. Together, the new identity and website made it easier to communicate what set the salon apart, highlight their talented team, and help new clients book with confidence.

The Brand

Kinetic Studio had built a loyal community, but their visual identity didn't fully capture the confidence, creativity, and warmth that clients experienced in the salon.

We created a bold, timeless brand inspired by mid-century design, balancing clean geometric forms with organic details to reflect a business that is both polished and approachable.

A flexible and original logo system with multiple lockups ensures the brand works everywhere—from social media profile photos and favicons to signage, merchandise, and print materials.
Warm earth tones, rich reds, and vibrant accents create a look that feels welcoming, creative, and confident. The palette reflects Kinetic's energetic personality while standing apart from other salons in the neighborhood.
Every brand asset was created as part of a cohesive visual system that can grow alongside the business, giving Kinetic consistency across its website, marketing, and future expansions.

The Website

We translated Kinetic's refreshed brand into a website that feels just as inviting as the salon itself. Every page was designed to communicate their unique approach, help clients find the right stylist, and make booking feel simple from the very first visit.

The new website brings Kinetic's welcoming, creative atmosphere online through bold visuals, thoughtful storytelling, and an intuitive user experience. Every page was designed to feel as inviting and memorable as a visit to the salon.
Finding services, learning about pricing, meeting the stylists, and booking an appointment is straightforward. Clear organization helps new clients feel confident before they ever step through the door.
Kinetic's genderless pricing, gratuity-free model, and education-first approach set them apart. We made these unique aspects easy to understand, reducing uncertainty and helping clients know exactly what to expect.